Donald Trump declared “tariff” to be his fifth favourite word during a press conference alongside El Salvador’s President Nayib Bukele. “It’s a beautiful thing called tariff, which is the most beautiful word in the dictionary,” Trump said. He then admitted he used to call it the most beautiful word until journalists challenged him: “Then they asked me, what about family, love, God? I got hit even on that, so now I say it’s my fifth most favourite word.
The president, known for his way with english language and off-the-cuff remarks, has a long history of turning ordinary words into internet memes and campaign slogans. Among the terms he’s famously used or coined are “covfefe”, “bigly”, and “rigged witch hunt”.
“Covfefe” became a viral mystery in 2017 after Trump tweeted, “Despite the constant negative press covfefe”—a tweet that was never clarified or corrected, sparking global confusion and humour. He later joked, “Who can figure out the true meaning of covfefe? Enjoy!”
Another Trumpism is “bigly”, which many heard during his debates with Hillary Clinton, though it’s still disputed whether he meant to say “big league”. Regardless, “bigly” entered the public lexicon thanks to him.
Then there’s “Sleepy Joe”, his nickname for former President Biden, designed to paint his opponent as mentally unfit. “Nasty woman” was another phrase he used during a 2016 debate to describe Hillary Clinton, which was quickly reclaimed by feminists as a badge of honour.
Trump also famously referred to Stormy Daniels as “Horseface”, and described left-wing demonstrators as “Antifa thugs”. Meanwhile, his pronunciation of foreign names has also attracted attention—he once called Qatar “Cut-R” and Tanzania “Tan-ZAY-nee-uh”, adding to his list of linguistic oddities.
As Trump builds momentum for another White House bid, tariffs are once again a central theme. He has pushed for “reciprocal tariffs” and targeted countries like China for what he describes as unfair trade practices.
The president, known for his way with english language and off-the-cuff remarks, has a long history of turning ordinary words into internet memes and campaign slogans. Among the terms he’s famously used or coined are “covfefe”, “bigly”, and “rigged witch hunt”.
“Covfefe” became a viral mystery in 2017 after Trump tweeted, “Despite the constant negative press covfefe”—a tweet that was never clarified or corrected, sparking global confusion and humour. He later joked, “Who can figure out the true meaning of covfefe? Enjoy!”
Who can figure out the true meaning of "covfefe" ??? Enjoy!
— Donald J. Trump (@realDonaldTrump) May 31, 2017
Another Trumpism is “bigly”, which many heard during his debates with Hillary Clinton, though it’s still disputed whether he meant to say “big league”. Regardless, “bigly” entered the public lexicon thanks to him.
Then there’s “Sleepy Joe”, his nickname for former President Biden, designed to paint his opponent as mentally unfit. “Nasty woman” was another phrase he used during a 2016 debate to describe Hillary Clinton, which was quickly reclaimed by feminists as a badge of honour.
Trump also famously referred to Stormy Daniels as “Horseface”, and described left-wing demonstrators as “Antifa thugs”. Meanwhile, his pronunciation of foreign names has also attracted attention—he once called Qatar “Cut-R” and Tanzania “Tan-ZAY-nee-uh”, adding to his list of linguistic oddities.
As Trump builds momentum for another White House bid, tariffs are once again a central theme. He has pushed for “reciprocal tariffs” and targeted countries like China for what he describes as unfair trade practices.
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