Rockstar Games announced that Grand Theft Auto 6 will come out on PlayStation 5 and Xbox Series X|S on May 26, 2026. However, there is a visible disparity that is getting people speculating: GTA 6 is wishlistable on the PlayStation Store, but not the Xbox Store. This discrepancy has got people speculating that Sony might have got a marketing deal with Rockstar, providing PlayStation an early publicity lead.
PlayStation gets head-start as Xbox Store is empty
As it stands, only PlayStation customers are able to wishlist GTA 6 via their digital store. The fact that it is exclusive from Xbox's marketplace indicates that Sony could have a timed marketing deal with Rockstar Games. Such a deal doesn't influence the games release date or availability of content but does reserve Sony the right to exclusively market the title via its platform, brand, and possible early advertising rights.
Backing this up, the second GTA 6 trailer was filmed entirely on a PlayStation 5, a deliberate action to present the game on Sony hardware and align it with the PlayStation brand. Xbox players may not be denied the game itself, but they are left to wait for listings and pre-order opportunities, which can affect fan attitude and momentum on that front.
What it does to Xbox players and Rockstar's strategy
A lack of an Xbox Store listing does not mean a delay or exclusivity to PlayStation in gameplay. Rockstar has stated that GTA 6 will be released concurrently on both the PS5 and Xbox Series X|S. The present state probably indicates Sony's marketing rights that will expire or dwindle as release date nears.
Xbox players can look forward to the game showing up in their store in the next few months, most likely just in time for official pre-order dates. Meanwhile, Sony benefits from increased visibility, which may tip fence-sitting gamers toward its console.
This pre-marketing lead showcases how promotional partnerships get to make an early impact on public opinion, particularly for a star like GTA 6.
Though PlayStation seems to have the early promotional lead with GTA 6, Xbox gamers will not feel left out when the game drops. Rockstar's concurrent release strategy is not affected even as Sony leverages the present promotional highlight.
Also Read: 7 micro missions we can expect to see in GTA 6
PlayStation gets head-start as Xbox Store is empty
So it seems PlayStation have all but confirmed they have a partnership with Rockstar games and are likely to get exclusive rights to GTA VI.
— ViceCityVibes (@ViceCityVibes26) May 30, 2025
The fact GTA 6 isn’t yet on Xbox store makes me think maybe this will be the case until pre orders.
What console will you buy GTA 6 for? pic.twitter.com/6AvcUtSIP2
As it stands, only PlayStation customers are able to wishlist GTA 6 via their digital store. The fact that it is exclusive from Xbox's marketplace indicates that Sony could have a timed marketing deal with Rockstar Games. Such a deal doesn't influence the games release date or availability of content but does reserve Sony the right to exclusively market the title via its platform, brand, and possible early advertising rights.
Backing this up, the second GTA 6 trailer was filmed entirely on a PlayStation 5, a deliberate action to present the game on Sony hardware and align it with the PlayStation brand. Xbox players may not be denied the game itself, but they are left to wait for listings and pre-order opportunities, which can affect fan attitude and momentum on that front.
What it does to Xbox players and Rockstar's strategy
A lack of an Xbox Store listing does not mean a delay or exclusivity to PlayStation in gameplay. Rockstar has stated that GTA 6 will be released concurrently on both the PS5 and Xbox Series X|S. The present state probably indicates Sony's marketing rights that will expire or dwindle as release date nears.
Xbox players can look forward to the game showing up in their store in the next few months, most likely just in time for official pre-order dates. Meanwhile, Sony benefits from increased visibility, which may tip fence-sitting gamers toward its console.
This pre-marketing lead showcases how promotional partnerships get to make an early impact on public opinion, particularly for a star like GTA 6.
Though PlayStation seems to have the early promotional lead with GTA 6, Xbox gamers will not feel left out when the game drops. Rockstar's concurrent release strategy is not affected even as Sony leverages the present promotional highlight.
Also Read: 7 micro missions we can expect to see in GTA 6
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