As Bill Belichick steps into a new chapter of his storied football journey, his post-Patriots era is beginning to unfold in ways both surprising and headline-worthy. Come fall 2025, he’ll be calling plays from the sidelines of the University of North Carolina, bringing his vast NFL experience to the college football scene. But before that whistle blows, the legendary coach is making waves with the release of his highly anticipated book The Art of Winning: Lessons From My Life in Football, scheduled to hit shelves on May 20.
Bill Belichick’s strange response to Robert Kraft ’s absence from new book raises eyebrows
For a figure famously known for his stone-faced press conferences and notoriously short answers, Bill Belichick’s decision to open up—albeit selectively—is a notable shift. In a recent interview with Tony Dokoupil on CBS Sunday Morning, the six-time Super Bowl-winning coach offered a rare glimpse into his personal reflections. However, what grabbed national attention wasn’t just the lessons Belichick chose to share—it was who he left out entirely.
Dokoupil asked the question that had been lingering since reports first emerged about the book’s contents: why wasn't Robert Kraft, the longtime owner of the New England Patriots, mentioned even once in the nearly 400-page book? “I have to ask about Robert Kraft because, 24 years together, six Super Bowls. Unless I'm wrong, he's not in this book. How come?” Dokoupil pressed.
"He's not," Belichick replied flatly. "Well again, it's about my life lessons in football and it's really more about the ones that I experienced directly."
It was a moment that quickly turned uncomfortable, but perhaps even more telling was the silence that followed Dokoupil’s follow-up: noting that Kraft wasn’t even included in the book’s acknowledgments. After a long pause, Belichick simply said, “Correct,” while slowly shaking his head.
That silence said more than words ever could.
To add perspective, the acknowledgments section of the book includes 363 names—among them a particularly affectionate nod to his 24-year-old girlfriend, Jordon Hudson: “Thank you to my idea mill and creative muse, Jordon Hudson.” So, the absence of Kraft—a man integral to Belichick’s NFL legacy—is undeniably conspicuous.
The book tour, likely a necessity for marketing such a high-profile memoir, has already gone viral for all the reasons Belichick probably hoped to avoid. Yet, it might also be a calculated move. After decades of shielding his thoughts behind tight-lipped interviews, Belichick appears to be rewriting his legacy on his own terms—even if that means leaving out a former ally with whom he built a dynasty.
Whether the omission signals lingering bitterness or simply reflects Belichick's desire to tell a deeply personal version of his story, one thing is clear: The Art of Winning is already stirring the kind of buzz most authors only dream of.
Also Read: Cam Ward throws serious shade at Shedeur Sanders, hinting he isn’t as dedicated to football as his fame suggests
Bill Belichick’s strange response to Robert Kraft ’s absence from new book raises eyebrows
For a figure famously known for his stone-faced press conferences and notoriously short answers, Bill Belichick’s decision to open up—albeit selectively—is a notable shift. In a recent interview with Tony Dokoupil on CBS Sunday Morning, the six-time Super Bowl-winning coach offered a rare glimpse into his personal reflections. However, what grabbed national attention wasn’t just the lessons Belichick chose to share—it was who he left out entirely.
“Correct” will be a new meme.pic.twitter.com/mtgXq2obTC
— Seth Wickersham (@SethWickersham) April 27, 2025
Dokoupil asked the question that had been lingering since reports first emerged about the book’s contents: why wasn't Robert Kraft, the longtime owner of the New England Patriots, mentioned even once in the nearly 400-page book? “I have to ask about Robert Kraft because, 24 years together, six Super Bowls. Unless I'm wrong, he's not in this book. How come?” Dokoupil pressed.
"He's not," Belichick replied flatly. "Well again, it's about my life lessons in football and it's really more about the ones that I experienced directly."
It was a moment that quickly turned uncomfortable, but perhaps even more telling was the silence that followed Dokoupil’s follow-up: noting that Kraft wasn’t even included in the book’s acknowledgments. After a long pause, Belichick simply said, “Correct,” while slowly shaking his head.
That silence said more than words ever could.
To add perspective, the acknowledgments section of the book includes 363 names—among them a particularly affectionate nod to his 24-year-old girlfriend, Jordon Hudson: “Thank you to my idea mill and creative muse, Jordon Hudson.” So, the absence of Kraft—a man integral to Belichick’s NFL legacy—is undeniably conspicuous.
The book tour, likely a necessity for marketing such a high-profile memoir, has already gone viral for all the reasons Belichick probably hoped to avoid. Yet, it might also be a calculated move. After decades of shielding his thoughts behind tight-lipped interviews, Belichick appears to be rewriting his legacy on his own terms—even if that means leaving out a former ally with whom he built a dynasty.
Whether the omission signals lingering bitterness or simply reflects Belichick's desire to tell a deeply personal version of his story, one thing is clear: The Art of Winning is already stirring the kind of buzz most authors only dream of.
Also Read: Cam Ward throws serious shade at Shedeur Sanders, hinting he isn’t as dedicated to football as his fame suggests
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