Yamaha Introduces 'The Call Of The Blue' Version 4.0 Campaign

India Yamaha Motor is carrying forward its "The Call Of The Blue" brand campaign to its fourth version with the slogan 'Hear the Call Now'. As per the brand's announcement, the campaign is designed to attract new riders. The brand says that this campaign is particularly for younger audiences and builds on the theme used by the brand in the previous campaign "Have You Heard The Call?"The campaign is centered on enhancing the riding experience. It is in line with consumers' current inclinations for improved performance and high-quality experiences. Yamaha aims to bolster its position in India's premium two-wheeler market by launching products with larger engine capacities and actively participating in this campaign.Speaking on the occasion, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today." He added, "By introducing the 4th edition of ‘The Call of The Blue’ brand campiagn, we are reinforcing our brand values by inspriring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”