From cobbled streets and thriving high streets to sweeping countryside and centuries of history, Britain's market towns are brimming with character. While big cities often grab the headlines, these smaller destinations are proving that charm, culture and community spirit are alive and well.
Here are 19 outrageously beautiful UK market towns that everyone should visit at least once.
Keswick is a postcard-perfect town of just 4,600 people. But with around 40 per cent of homes left unoccupied and many snapped up for holiday lets, locals are divided. Average house prices stand at around £359,880, and tourism continues to shape the town's identity. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Farnham has a vibrant high street and enviable commuter links to London. But as more Londoners settle here, locals admit mixed feelings. The market town's location on the River Wey only adds to its beauty. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Chipping Campden is famous for its honey-coloured stone buildings and picture-perfect high street. A must-visit for history lovers and walkers alike. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Crook is now on the rise. House prices have soared by 99% in the past five years, reflecting a growing demand for this friendly community on the edge of the Durham Dales. With easy access to countryside walks, a bustling local market, and a welcoming spirit, Crook is fast becoming one of the North East's most sought-after little towns. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Saffron Walden was crowned the UK's Best Place to Live 2025 by The Sunday Times. With its historic architecture, foodie scene and thriving high street, no abandoned shops in sight, the town is thriving while holding on to its unique character. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Stamford is thriving while many other high streets falter. Featured in The Crown, this Georgian gem of 20,000 residents is a powerhouse of culture and commerce. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Bridport is home to around 200 independent businesses, and not a single abandoned shop. Its thriving high street, combined with Dorset's coastal beauty, makes it a model for towns nationwide. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Oakham offers unspoiled countryside, Rutland Water reservoir, and a slower pace of life. Compared to the Cotswolds but with fewer tourists, Oakham and its neighbouring villages are hidden treasures. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Ludlow has been called "England's loveliest town." Its timber-framed buildings, castle, and below-average house prices make it as liveable as it is beautiful. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Kendal boasts around 70 independent shops in its vibrant New Shambles district. With colourful bunting and thriving traders, it has the feel of a town that truly supports its community. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Henley sits on the banks of the River Thames and is best known for its regatta. This riverside town oozes wealth, culture and history. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Bakewell pudding, this Peak District gem combines local delicacies with gorgeous countryside. Its weekly markets attract visitors from across the region. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Brecon Beacons, this Welsh market town is surrounded by dramatic scenery, waterfalls and walking trails. Its historic cathedral and thriving market hall make it an essential stop for explorers. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
East Midlands market town blends historic charm with modern convenience. Its award-winning market and independent shops draw in both locals and visitors. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Beverley is one of Yorkshire's most elegant towns. Horse racing, music festivals and a cobbled marketplace all add to its appeal. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Devizes is steeped in history. Its lively market and independent breweries keep its traditions alive. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Cirencester is packed with Roman history, boutique shops and a busy market square. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
Marlborough is as spacious as it is stunning. A mix of chic shops, historic inns and countryside walks make it a standout destination. " data-has-syndication-rights="1" data-portal-copyright="Getty" data-licensor-name="Getty" />
