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Pushpa 2 is already a blockbuster: How the Allu Arjun starrer made over Rs 1000 crore months before release

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The much-anticipated Pushpa 2: The Rule, starring Allu Arjun, is already making waves even before hitting the big screens. Scheduled for release on December 6, 2024, the film has created a massive buzz by amassing an astonishing Rs 1,085 crore in pre-release business. This staggering figure sets a new benchmark in Indian cinema, reflecting the immense popularity and anticipation for the film.

Pushpa 2 Breaking Records Before Release

According to Dainik Jagran, the pre-release collection includes Rs 640 crore from theatrical rights alone, which were sold across multiple regions. Andhra Pradesh and Telangana lead the pack, contributing Rs 220 crore, followed by Rs 200 crore from the northern markets, Rs 50 crore from Tamil Nadu, Rs 30 crore from Karnataka, and Rs 20 crore from Kerala. The film's overseas rights fetched an impressive Rs 140 crore.

Non-theatrical rights also played a crucial role in reaching this milestone. Netflix acquired the digital streaming rights for Rs 275 crore, while music rights were sold for Rs 65 crore, and satellite rights fetched Rs 85 crore. Altogether, non-theatrical deals contributed Rs 425 crore to the total pre-release earnings.

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Pushpa 2 Star-studded Cast

Directed by Sukumar and produced by Mythri Movie Makers, Pushpa 2 continues the gripping saga of Pushparaj, the character that earned Allu Arjun a National Award for Best Actor in Pushpa: The Rise. The film also stars Rashmika Mandanna, Fahadh Faasil, and a talented supporting cast, including Sritej, Anasuya Bharadwaj, Priyamani, and Jagadeesh Prathap Bandari. The film is said to delve deeper into the world of red sandalwood smuggling, with Pushparaj facing new and more dangerous adversaries.

With a reported production budget of Rs 500 crore, the film is expected to set new benchmarks at the box office, continuing its record-breaking streak post-release. Fans are particularly excited about a special appearance by Shraddha Kapoor, who will be seen dancing alongside Allu Arjun in a much-talked-about number.

The buzz around Pushpa 2 is palpable, with many experts predicting it will outperform previous blockbusters. The pre-release earnings have already surpassed the Rs 1,000 crore mark, making it one of the most profitable ventures in Indian film history. Given its massive pre-release business and Allu Arjun’s star power, the film is poised to break several records upon its release.
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