Prince Harry and Meghan Markle's 'unpopularity' explained in eight damning words

Prince Harry and Meghan Markle's plunge in popularity has happened because they "had a bad PR plan," an expert has claimed.

Edward Coram-James, a PR guru, believes the couple have made communication and branding errors, which have attributed to "their fall-from-public-favour". Concluding in a blunt nine-word statement, Mr Coram-James added: "It's just that they had a bad PR plan."

Harry and Meghan have seen a massive plunge in popularity since they moved to the US, a poll showed earlier this month. It was suggested Harry's explosive claims against the royals were a big contributing factor to his declining popularity.

But Mr Coram-James has now offered his take on the research. He said: "To be fair to the Sussexes, they seem to have learned the lessons from bad PR, and appear to have turned the page.

"I attribute much of their fall-from-public-favour purely as a reflection of what can happen with bad PR. It does not mean that they’re bad people. For all we know, The Sussexes could be kind, caring and incredible people."

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The professional, who works for firm GoUp, believes Harry and Meghan have learned from their experience of "bad PR," which he says can swiftly affect any celebrity or company in the public eye.

"That’s the thing with PR: if it goes wrong, the public can, fairly or unfairly, decide that it makes you a bad person, where, when it goes right, the public can decide that you’re a good person. Its why communications are so key," Mr Coram-James told Express.co.uk.

The survey found Harry maintains a stronger appeal to the younger generation. In a new poll conducted by Ipsos, 1,097 British adults - all aged between 18 and 75 - were asked whether they would support Harry if he were to return.

The survey, which was conducted between October 8 and 9, showed that 34 percent said they would support Harry - with 46 percent of the responders being aged between 18 and 35.